Jess It Up

  The Consequences of Social Media Privacy, Safety, & Social Information

  Excuse me, um... I love r.e.m. beauty! As a long-time fan of Ariana Grande and her music, I was elated when she announced that she would be creating her own make-up brand! My favorite thing about this brand is that they are consistent in making it true to Ariana. r.e.m. beauty uses different lyrics written by Grande as titles to the products to give a personal touch. Most recently, they have been advertising the "midnight shadows" on Twitter.   "r.e.m." is a song by Ariana Grande and it is also the namesake of her new beauty line. "Midnight shadows" is a lyric from Ariana Grande's song "Be Alright" from her fourth studio album, "Dangerous Woman." It is also the namesake of the eyeshadow palette that has just been released! Using this titling tactic creates a personal feel between Grande and her fans, but not to a point where people out-of-the-loop feel excluded. It's creative, it's fun, and it's fresh!  This ad works b...