r.e.m. beauty (WEEK 10)

 Excuse me, um...

I love r.e.m. beauty!

As a long-time fan of Ariana Grande and her music, I was elated when she announced that she would be creating her own make-up brand! My favorite thing about this brand is that they are consistent in making it true to Ariana. r.e.m. beauty uses different lyrics written by Grande as titles to the products to give a personal touch. Most recently, they have been advertising the "midnight shadows" on Twitter.  

"r.e.m." is a song by Ariana Grande and it is also the namesake of her new beauty line. "Midnight shadows" is a lyric from Ariana Grande's song "Be Alright" from her fourth studio album, "Dangerous Woman." It is also the namesake of the eyeshadow palette that has just been released! Using this titling tactic creates a personal feel between Grande and her fans, but not to a point where people out-of-the-loop feel excluded. It's creative, it's fun, and it's fresh! 

This ad works because:

• It is personal to her fans without excluding the general public
• It nicely showcases the product
• It specifies what is in the product
• It lets the audience know that the product is versatile

What you should know:

r.e.m. beauty has 169.9k+ followers on Twitter. It is the make-up brand of global superstar, Ariana Grande. Over the years, Grande has maintained a very personal and honest relationship with her dedicated fans. With their consistent posting on Twitter and never shying away from fan interactions, r.e.m. beauty was destined for immediate success. r.e.m. beauty also regularly shares videos of Ariana Grande using the products and giving small tutorials on the ways she likes to utilize them. Because of the way her fans adore her with such passion, they become more eager to buy the products in hopes of supporting their idol and integrating a similar make-up routine as her!